How AI decides which institutions to recommend (and why yours might not be included)

What should you fix first to improve your visibility in AI search?

Prospective students are using ChatGPT and AI-powered search to build their shortlists. If your content isn’t structured for AI, your institution may not be considered.

Most teams don’t know what’s invisible, what’s underperforming, or where to start. Traditional SEO tools will not tell you.

In this session, we will cover how AI actually decides which institutions to recommend, where content and accessibility issues are holding you back, and how to prioritize what to fix first. You will leave with a clear, practical path to improving visibility, starting with the changes that matter most.

Speakers: 

• Joel Goodman, Vice President, Growth Strategy AMER and EMEA, Squiz

• Megan Andrews, Business Design Consultant, Squiz